MFN, Tariffs, China: What’s real now and what’s next?
Tony Xu Tony Xu

MFN, Tariffs, China: What’s real now and what’s next?

MFN pricing, tariffs and China’s growing role in global biopharma are reshaping go-to-market strategy—but the biggest impact may be longer term. We explore what these shifts mean for pricing, DTC models, “beyond-the-pill” innovation, earlier US-EU-China planning, and why integrated China and Western-market expertise is becoming essential for global biopharma strategy.

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